It is an axiom in the commercial marketplace that Intellectual Property holds the key for the Global Future Development. Therefore its significance also cannot be subverted in any manner whatsoever. Trademark lies at the very core of this and we at Lex Protector are well aware of this fact. Our unparalleled dedication towards the subject and knowledge of trademark law has done wonders for our existing clients. We have been providing a plethora of services relating to trademark since year 2012 and will continue to do so in our near future too.
We are providing our services under following heads:
(a). Trademark Search
(c). Trademark Watch
In the kind of world we live in now, almost everything is dictated by the commercial marketplace and the practices that are prevalent therein. From a businessman’s point of view, due to the existence of enormous number of competitors, it becomes necessary to distinguish one’s services from that of other competitors’ who are also offering similar kind of services. This is where the significance of trademark lies. For mere registration of a firm under a relevant statute doesn’t help an entity to secure its goodwill amongst its competitors. Therefore, for hassle-free functioning of business and for the protection of proprietor’s goodwill in the commercial marketplace, it is necessary for a proprietor to own a unique trademark. Registration of a trademark under the relevant statute arms the proprietor with certain rights through which it can protect its goodwill by ensuring that no other competitor uses it in a manner that is derogatory to his/her interest.
Companies, which are basically new to the market often fall prey to the unfair trade practices of existing competitors and end up losing their goodwill despite having a healthy outlook. Similarly, even established entities end up losing their goodwill to other competitors who take unfair advantage of former’s established goodwill just because it has failed to get its trademark registered. However, by owning and registering a trademark, all this can be avoided. Ownership of a trademark and its registration under the relevant state law draws a line of distinction between the owner/proprietor and other competitors functioning in the market which ultimately helps it to safeguard its interest in the commercial environment, in which it operates.