Floter Cargo Cab Service Private Limited is incorporated in the year 2017 at Bhubaneswar, Odisha. This company is involved in the business of providing transport services to customers, with the facility of easy booking of cargo cab to move their goods from one place to another. It aims at serving such kind of service with more transparency and reliability, by which customers can easily move their goods without any hassle. In the present competitive market place, registration of a trademark becomes essential for any Company, Organisation or Individual to distinguish and protect their goods and services from others. Registration also helps the owners, in creating a brand value of the mark for their products/services among the consumers. As the business grows and the company gets reputed, Rahul Kumar Agrawal the Director of Floter Cargo Cab Service Private Limited, wanted to protect their mark ‘FLOTER CARGO CAB SERVICE’. Its service belongs to Transport and Travel Industry, where there are similar kinds of services available by various other companies. In such circumstances, he felt that he can get more protection through trademark registration for which, he consulted with Lex Protector International Law Office. Lex Protector which provides legal service and protection in Intellectual Property Rights, encourages and facilitates owners of trademarks to secure their brand name or logo for their products or services, through registration. Lex Protector helps and assisted them in the registration of their mark ‘FLOTER CARGO CAB SERVICE’. First, the Trademark Professionals of the Lex Protector conducted a trademark search to know whether any similar or identical mark exists there for ‘FLOTER CARGO CAB SERVICE’ and its logo. After that, Trademark Professionals of Lex Protector, filed trademark application for the logo of the mark ‘FLOTER CARGO CAB SERVICE’ (Device Mark) before the Indian Trademark Registry. It was filed in the class 39, as this class concerns with Transport and Travel Services. After waiting for few days, objection was raised by the Registry on the ground that, this mark is not capable of registration as it consists of such words, which may serve in trade to designate the intended purpose of its services. The trademark professionals of the Lex Protector had studied several cases and by applying well established principles set in various judgments, filed response to such objection. The registry accepted the response and published the trademark in trademark journal, for opposition by the third party. However no one has opposed the mark.

Finally, Floter Cargo Cab Service Private Limited’s logo of ‘FLOTER CARGO CAB SERVICE’ got registered and Trademark Registration Certificate was issued by the Registry in May, 2018. Upon the successful registration now, ‘FLOTER CARGO CAB SERVICE’ has got more protection against infringement by others in commerce as well as the company becomes able to create a brand value for its services, which gives it more reputation.

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