QVC is an American company that paved its way by creating a shopping experience through a television channel. It ditched the brick and mortar style of retail and commerce and offered the same experience visually.
It established its first broadcasting in West Chester along with five other distribution channels in California, Texas, Virginia, North & South California and Pennsylvania. It then went cross borders by establishing in the United Kingdom, Germany and Japan accordingly.
It claims to have a customer base of 13M serving shopping experience in fashion, beauty, lifestyle, home and electronics. Various celebrities having their brands listed on QVC like Ellen DeGenres, Catherine Zeta Jones, Martha Stewart, Katy Perry and Scott Brothers are to name a few.
It has constantly gained popularity. It claims to have generated 8.8B $ revenue for the year 2017 through e-commerce. QVC has become a household name in the United States as well as in other countriesand has hence received the registration as well as protection under the USPTO: 1455889.
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