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Today’s Trademark- Champion

Tag: Trademark

Today’s Trademark- Champion

Champion is famous brand known for athletic and sportswear. It was founded in 1919 in New York, USA. Champion is one of the pioneers in inventing the different kind of apparels best suited for its comfort.   It became famous for being the first to invent the ‘reverse weave’ and also became famous for creating […]

Hakuna Matata – Common Phrase vs. The Trademark

Written by: Rutuparna Acharya “Hakuna Matata,” the registered trademark of Disney filed in 1994 is now surrounded with specific controversies, and the reason behind this controversy is thoroughly enumerated below. ‘Walt Disney’ or just to say ‘Disney’ – the famous name in the world of animation is well-known to everyone. Its creation, Lion King – […]

Today’s Trademark- Santander

Santander Bank is one of the oldest banks, previously known as Sovereign Bank It first took a shape in 1856 and slowly expanded but it was somewhere in between 1900-1913 Banco Santander , the founder expanded its scope of financial operations and appointed a full time chairman. It merged small banks and starting making it […]

Today’s Trademark- Guerlain

Guerlain is one of the oldest luxury fragrance brand originated in France in 1829. Guerlain gained its major breakthrough i n 1953 when the founder Pierre-Francois-Pascal Guerlain created Eau de Cologne Imperial for the Empress Eguiene to celebrate her marriage to Napoleon III. What also became iconic was the bottle that was carved exquisitely with […]

Today’s Trademark- QVC

QVC is an American company that paved its way by creating a shopping experience through a television channel. It ditched the brick and mortar style of retail and commerce and offered the same experience visually.   It established its first broadcasting in West Chester along with five other distribution channels in California, Texas, Virginia, North […]

Today’s Trademark- Hyundai

Hyundai is an automobile company founded in 1967 in Seoul, South Korea.  The first car that was made by Hyundai was ‘Cortina’ and then ‘Pony’. Ecuador was the first country that they exported the cars to.   Soon, they exported to Canada, and it picked up sales rapidly. Although it could not get a clearance […]

Today’s Trademark- Cisco

We have all heard the famous saying ‘Necessity is the mother of invention’. Len Bosack and his wife Sandy Lerner both worked for Stanford University. They wanted to send an email to each other through their offices but somehow due to lack technological advances they both could not communicate. In order to solve this, a […]

Today’s Trademark- Fritolay

In 1932, C. E. Doolin found Frito Co. And Herman Lay started selling potato chips.  Lay and Doolin began a close business relationship where Frito Co. sold Lays potato chips in the Southwest and Lays Co. sells Frito’s corn chips in Southeast. In 1948, Cheetos was introduced and in 1958 the very famous Ruffles Chips […]

Trademark of the Month- ZARA

Zara has created a name for itself across the world for its highly fashionable clothing line that is worn by all but there is a very little that we know regarding the inception of the brand. Zara is a Spanish clothing brand that falls under the company called Inditex which is one of the world’s […]

Today’s Trademark- Accenture

Accenture is a company that has remarkably created and established a global presence. It provides consultancy, planning, advisory functions to various companies. It also provides technology, IT services, digital marketing and branding as well.   It has its offices in countries like Us, India and Phillipines. Accenture is a company from Dublin, Ireland found in […]